We were one of the first to drive cost down for the hunter. Shockingly, we see a growing airgun rodent/rat hunting segment that is mounting thermal and night vision on high tier airguns - our multi-firearms electronic zeroing profiles allow one sight to be swapped between all types of firearms and airguns. We have worked very hard to get affordable electro-optic night, night vision and thermals in the hands of everyday hunters with the X-Sight and ThOR lines.
The advantages are significant to the success of predator hunting at night, but the biggest barrier for customers was the cost. We still get emails and see that our old night vision sights are still being used for hunts because they still deliver a function tradition optics cannot. Hog and coyote hunters have been using these optics for years, but they were very expensive. Night vision, and then also thermals, really changed the game for night hunts. They are used to a compromise in image quality as a trade for the benefits night vision and thermal optics offer. Predator hunters are used to the augmented reality that has been night vision through the journey from the old highly pixelated images to the high-resolution images of today. PX - For ATN, has predator hunting really driven the majority of your business. We also offered a similar affordability features set with our day-only Buckhunter X-Sight optics. The new ThOR LT deliver thermal capabilities at a more affordable price. There was a significant amount of interest in our less full featured ThOR LT very affordable thermal sight designed for predator hunters. Lemenov - This last year we had already released a lot of products mid-year in 2018, but we did unveil our new HD line of electro-optics that feature the completely redesigned chassis and HD 4K clarity. PX - What from ATN excited everyone this past year? Predator Xtreme had an opportunity to talk with ATN’s Director of Marketing, Steve Lemenov about the direction ATN is taking with hunting. The clunky look of typical electro-optics from just a few years ago is also morphing into familiar optic shapes that mount similarly to any other scope on the market such as ATN’s new model lineup. The challenge is that non-integrated cameras do not capture the first person view of shots and often get in the way of the hunt. By leveraging the cutting-edge features imbedded within the electronics, capturing and cataloging the hunt is now becoming common for hunters, especially for new millennial hunters. The electro-optics market is changing the way we all think about optics and the way we are hunting.
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